What is Facewatch and How Does it Work?

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As a retail business owner, you’re well aware of the dangers you confront daily. According to studies, one out of every 20 employees is physically or verbally mistreated on a regular basis. Furthermore, retail theft can have a major impact on your earnings margin while also putting your clients and workers at danger.

Criminals have had a considerable edge over retail enterprises due to the continued decrease in police resources and unpredictable path to retail larceny. To reduce the crime you need to get the best CCTV camera installation Dubai.

Facewatch technology tries to prevent crime from occurring in the first place. Facewatch enables businesses to take action and address theft issues before it’s too late. Facewatch is swiftly establishing itself as the UK’s premier facial recognition startup. Facewatch technology, as a could-based facial recognition security system, will provide you rapid notifications as soon as a topic of interest enters your premises.

All About Facewatch

Facewatch was launched in 2010 by Simon Gordon, the proprietor of London’s Gordon’s Wine Bar. Facewatch is a “cloud-based facial recognition security system has helped leading retail establishments minimize in-store theft, staff aggression, and abuse,” according to its website. With distributors in Brazil, Argentina, and Spain, the brand is currently expanding internationally.

Facewatch worked in the beginning by having businesses (shops, restaurants, nightclubs, etc.) install Facewatch cameras on their premises. They would be capable to determine “subjects of interest” using the footage from those cameras, such as those caught on camera robbing from the store or engaging in disruptive conduct, or anyone else they didn’t want to visit in their store. As a result, they’d construct and retain a list of people who were effectively blacklisted.

Facewatch can tell if someone is on the blacklist or not by observing the faces of individuals who joins a store and analogizing them to the looks of those who are banned. If they are, an alert is sent to the store proprietor, informing them that a subject of interest (SOI) has documented the premises, along with a photo of the individual.

How Does Facewatch Work?

Facewatch users, like conventional CCTV solutions companies, must post a notice informing customers that cameras are in use. A Facewatch system’s facial recognition works by detecting faces from your facilities’ CCTV cameras. The photographs are encrypted and sent to a highly secure cloud server, where they are turned into feature vectors, which are sets of facial measurements.

First, the component vectors are related to the Facewatch watchlist’s subjects of interest. If no match is detected, the data is immediately destroyed. As a result, the data of those who aren’t on the watch list is protected.

Facewatch camera feeds are captured in the same way as traditional CCTV is, with the exception that Facewatch only keeps footage for 72 hours rather than the typical CCTV retention of 30 days.

Furthermore, the faces of people who are reasonably suspected will be held for 72 hours. This enables the system to upload data after the event has occurred.

Who Can Install Facewatch?

Only a Facewatch licensed CCTV installer may finish the installation of the Facewatch system. Facewatch will only deal with respectable organizations that can guarantee professionalism and consumer satisfaction, based on its over ten years of expertise in the sector.

NM cabling, as a Facewatch-approved installation, only uses security and reliability-tested equipment. Our engineers are also properly qualified and get continuous activity to assure that we preserve our elevated prototypes.

Finally, we put our customers first. By ensuring that our services fulfill your needs and standards, we hope to establish long-term connections.

Is Facewatch Compliant With the Data Protection Act?

As a data controller, Facewatch collects, processes, and shares personal data and information about criminal offenses with its users. According to the DPA 2018, such processing and sharing are justified provided certain requirements are met. The following are the relevant conditions:

  1. It’s critical to notify business owners so that they can spot or avoid illegal activity.
  2. As it pertains to criminality prevention, processing cannot be done with consent.
  3. Facewatch serves a significant public interest by processing data on a national scale and decreasing or preventing crime on a user’s property. It also has the possibility to control and detect crime.
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